The State of Technology In Professional Sports Teams

Global Market Outlook and Five-Year Forecast

The first global market research paper focused on Moneyball-type technology and data analytics used to improve the performance of professional sports teams

Is Moneyball Analytics All Hype or a Crucial Component to Winning?

  • Interviewed 454 people from 376 teams round the globe
  • 85% of teams think this technology will help them win…
  • Teams are abandoning this technology across the globe…
  • This sport is about to overtake baseball in Moneyball analytics…
  • Which sport spends the most money on analytics? Which one is far behind?
  • This region is about to increase technology spend by 90%...
  • The Research

    GLOBAL

    Africa

    Asia

    Australia and New Zealand

    Europe

    North America

    South America

    SPORTS

    American Football

    Baseball

    Basketball

    Cricket

    Ice Hockey

    Rugby

    Soccer

    INSIGHTS & TRENDS

    Market Size

    Key Market Trends

    Customer Drivers

    Barriers to Adoption

    Breakdown by Sport

    Regional Market Breakouts

    Executive Summary

    Professional sports teams are in a race for data. Not just any data, but the data that will give them a competitive edge and lead to wins. Technology and data have been credited with transforming struggling teams into champions, such as the Golden State Warriors and Leicester City FC. Analytics helps recognize patterns around preventable injuries, such as hamstring injuries. Through video and sensors, teams have upended long-held beliefs about defensive formations and offensive strategies. Scouts use data to select players that not only fit the team’s position needs, but also match the club’s philosophy of play. For those teams that want to be competitive in today’s top professional leagues, technology has become a ubiquitous and necessary component.

    However, as teams filter mounds of incoming data, finding the unexpected levers that lead to championships becomes increasingly difficult. When every team is using wearables or video, for example, it’s only a matter of time before everyone has the same information and competitive edges slip away. Finding the insights that will help staff unlock the next winning strategy is never-ending as new technologies are brought to market constantly.

    This research paper will discuss the current state of technology in professional team sports around the globe. The paper forecasts market growth and technology trends that will shape the next five years for professional sports teams. We also explore the technologies that have had the most impact in sports to date, the ones that have yet to live up to their hype, and the ones teams are betting on for the next five years.

    METHODOLOGY

    Vendors Mentioned

    AT&T

    Catapult

    Fitbit

    Hawkeye

    Kinexon

    Kitman Labs

    Microsoft

    Opta

    Oracle

    Polar

    Qualcomm

    Participants

    454 participants

    376 teams

    Athletes

    Coaches

    Data Analysts

    General Managers

    Managers

    Sports Reporters

    Trainers

    More Vendors Mentioned

    Samsung

    SAP

    Second Spectrum

    Sportradar

    Statcast

    STATS

    STRIVR Labs

    Tableau

    Verizon

    Whoop

    Zebra Technologies

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